Why might I need to redesign my web site?

With many kinds of marketing material, the trigger for a new web design might be rebranding, new services/business goals or simply changing graphic design trends.

When it comes to websites, the way people actually access, view and use them are very rapidly changing as well.

Let's take the example of a web design from 2012.

At the time 92% of users were on a desktop or laptop computer. The most common web browser was Internet Explorer 8. The most popular screen was a 1024x768 resolution monitor (with little variation outside of that). The average broadband connection meant an MP3 taking about 3 minutes to download.

For website design in 2012, that meant

  • most websites took a “one size fits all” approach and were designed to fit neatly into that 1024x768 resolution screen.
  • there was no effort to produce a smartphone optimised site. Presentation was limited by the abilities of Internet Explorer 8 (for example, no animation effects).
  • video and large format imagery was used very sparingly so that page load times could kept down.

Fast forward to a 2016 web design

Almost half of visits are on mobile devices. Most laptop and desktop displays are widescreen but there is a huge variation in different display sizes and proportions. A significant minority have HD screens. Most users are on Internet Explorer 11 or Google Chrome (which can handle all kinds of sophisticated visual effects including animation). Broadband connections are about 3 times faster.

For present-day websites, that can mean

  • accommodating a wide range of screens from big desktop monitors to tiny high-resolution smartphone screens (and users expect the website to look good in all of those formats)
  • making use of the visual effects allowed by modern browsers – so subtle animation and more varied typography
  • taking advantage of faster broadband speeds to use higher quality imagery and even video as an integral part of the design.

In short, what would have provided a good experience for 90% of users in 2012, would nowadays provide a good experience for at most 50% of users.

That's likely to translate into less time on site, a higher bounce rate, less credibility and fewer leads.

What does the future hold?

Over the last few years the massive increase in smartphone and tablet usage has lead to responsive design - a substantially different approach to website building from what came before.

Happily, things have stabilized a little and there's no obvious similar upheaval on the horizon. But the nature of these things is that you don't necessarily know when such a shift is about to arrive.

Even without such radical changes a website will need to be redesigned from time to time if it is to remain effective in the long term.

That leads to the question of “How often should we redesign our site?” - a substantial enough question to warrant it's own blog post. Like this? Sign up to our mailing list to be notified by email of further posts.

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Comments

Interesting read, thanks Leo. I use squarespace which overcomes this issue thankfully but it's not so good for SEO. Hope alls well with you.

Thanks for commenting Pete and hope you are well. Squarespace looks to have some good mobile-friendly designs available. "Off the shelf" templates like these will provide a good way of keeping up-to-date, as long as you don't have a requirement for bespoke features and/or custom design.

Hey! I just wanted to ask if you ever have any problems with hackers?
My last blog (wordpress) was hacked and I ended up losing months of hard work due to
no data backup. Do you have any solutions to prevent hackers?

Hi - We've never had any problems with hackers fortunately, although we have been tasked with recovering websites that have been hacked.

For Wordpress, you can minimise the risk by being selective in your use of Plugins - stick to the ones that have a significant user-base and are well supported as any vulnerabilities are likely to be patched sooner. Keep a close eye on when new plugin releases are available and make sure you're using the latest versions.

Outside of plugins, it's important to use proper file permissions on your installation. This means that no-one other than system admins should be able to write server files outside of wp-content/uploads. There's some good advice on the WP codex site - https://codex.wordpress.org/Hardening_WordPress

And, of course - make sure you have daily backups of your website!

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